Since its foundation in November 2003, HAOLISEN has been adhering to the vision of “Advocator and Innovator of Waterborne Coating Solutions” and committed to the development and production of industrial electrophoretic coatings by investing lots of human, material, energy and financial resources over more than a decade.
By 2009, HAOLISEN has become theinfluential and famous brand manufacturer of electrophoretic coatings in China. With its constant pursuit of innovation, HAOLISEN persists in scientific research and innovation in order to better create values for the society and provide customers with higher quality products and service as well as efficient coating solutions. HAOLISEN is committed to maintain the absolute leadership of its core technology in the industry, which endows us with honourable social responsibilities.
HLS's development：
2003 HLS Coating (Shanghai) Co., Ltd. was established.
2005 Its sales volume exceeded 100 million RMB.
2008 It transformed the white goods industry, and was rated as “Excellent Supplier” by Haier, Midea, etc.It created the E+P coating process system for oil heaters in domestic household appliance industry.
2009 It created the E+P coating process system for radiators in domestic household industry.
2010 Its white and colored high-end electrophoretic coatings account for a market share of 90% in China.
2012 It established HLS Chemical Technology (Jiangsu) Co., Ltd. in Nantong of Jiangsu Province.
2013 Its upgraded high-performance electrophoretic coating products have been highly recognized by the automobile manufacturing industry, and obtained the technical accreditation certificates for basic
automobile materials of China FAW Group, Chang'anAutomobile Group, Dongfeng Automobile, Volvo
and other auto makers.
2014 It has registered in EU and Japan and established its overseas business division, and is now going global.
2015 Through cooperating with Fudan University, it has established “Joint Research Center of New
Waterborne Surface Treatment Materials”It has been recognized by Sany Group for waterborne
industrial coating materials.
2016 China's first book of industry technology compiled by a company - Modern E-Coating Encyclopedia
2017 SAIC Volkswagen's certification for electrophoretic coating and its supply thereto; Foton's certification for water-based automotive topcoat and its supply thereto; hosted "Gather to Paint Common Prosperity- Surface Finishing Total Solutions Forum".
2018 HLS Chemical Technology (Jiangsu) Co., Ltd. went into operation.
2020 It is certified by SAIC-GM and can be supplied to SAIC-GM system
More than a decade ago, HAOLISEN started its business with only three persons, one workshop, one sand mill, one reactor, one order, one customer. Step by step, we worked hard to win the achievement nowadays, all of which are attributable to our talent investment concept – “selection, cultivation, education, trust, returns”. In this regard, we also established Human Capital Construction Committee. We will treat the talents as the wealth and roots of HAOLISEN for the future, so as to realize their individual value.
The Corporate Culture Management Committee of HAOLISEN will build a second family filled with respect, love and assistance for employees and develop a healthy and civilized featured by sincerity, wisdom and positive energy. HAOLISEN holds that the enterprise system and standards integrated rules, emotions and morality on the basis of humanity is superior to anything, and treats employees as families, with loyalty and filial piety.
Since “it needs a long time to cultivate talents”, HAOLISEN has been keeping innovation and challenges to seek success. With the sincerity, passion and perseverance, we are striving to win better achievements. Upon over a decade of unremitting efforts and hard work, HAOLISEN obtained today’s accomplishments.
HAOLISEN’s elite teams keep an eye on customers’ demands to create perfect application experience for them.
Let’s keep pace with time together to pass on our spirits and culture…
Service concepts：
01、Product zero defect：
Pre-sales services: provide zero-defect high-quality products to customers；
02、Service zero distance：
Sales services: provide professional zero-distance services to customers；
03、Upgrade zero condition：
After-sales services:provide zero-condition product quality upgrading and updating to customer。
Five-star customer services：
01、Five-star standard on product quality
02、Five-star requirements on cost control
03、Five-star implementation on service system
04、Five-star continuance of coordination degree
05、Optimization of supplementary service consultation
HLS for your dedicated service：
01、Professional and technical service engineers in the plant regularly service.
02、With the coating line equipment to do long-term maintenance and repair.
03、Put forward reasonable suggestions to reduce the coating line operating costs
04、Strict review of orders, re-inspection before leaving the factory, to ensure that the product is perfect without defects.
05、The new slot project, pre-track slot production, to ensure product quality without problems.
06、Our laboratory and testing equipment for free lifetime to meet client testing and testing needs.
07、Quarterly on the production line performance of a full test film
08、Product increase, upgrade or electrophoresis production line added, free samples, free upgrades
09、Lifetime enjoy all the preferential policies HLS occasionally launched
HAOLISEN’s dream
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Forge a dream, chase the ideals,
realize the objectives and reflect the values
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The life without a dream is meaningless, and an enterprise without a dream has no great corporate social responsibilities, so we need to develop a dream of business.
We will forge a dream to be “the first brand of waterborne industrial coatings throughout the world”.
We should be a passionate national enterprise, with a sense of mission, and we should spread the spirit of national industry revitalizing. We are duty-bound to lead the colleagues that have worked hard together with the company for years to a happy life.
We will live better provided that our company develops better.
It is a glorious and arduous career to achieve the HLS’s dream, and it needs our joint efforts.
By the 30th anniversary of founding of HLS, our dream “To be the world’s first brand of water-based industrial coatings ” can certainly come true.
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HAOLISEN’s 20-year strategic planning
Develop a world-class technology research & development company.
Develop a world-class marketing company.
Develop three waterborne resin production bases.
Develop seven waterborne industrial new materials manufacturing plants.
Develop a building of group headquarters.
First Five-year Planning :
Develop based on the annual average growth speed 25%; and by 2019, realize the triple of amount of sales on the basis of that in 2015.
Second Five-year Planning :
Develop based on the annual average growth speed 20%; and realize the public and branded development of enterprise group;
Third Five-year Planning, and Fourth Five-year Planning :
Keep developing based on the annual average growth speed 20%; and realize the annual amount of sales breaking RMB 10 billion in 20 years. Achieve the dream “To be the world’s first brand of water-based industrial coatings”, and spread the spirit of national industry revitalizing to the world.
